In 2020, Deborah Vassell went to Walmart looking for PJs for her nieces. As a Black woman, and having Black nieces, Deborah wanted PJs that represented the young girls and their family. Searching through racks of clothing, she couldn’t find a single pair of PJs with Black characters or designs. While the shopping trip was unsuccessful, she didn’t leave empty handed. It inspired Deborah to build a brand made for Black children.
Driven to see representation in children’s clothing, Deborah got to work. Her first idea was to create a clothing line that featured Black professionals, inspired by her own dreams of becoming a doctor. By displaying Black professionals on their clothing, she hoped to give Black children characters they could look up to and identify with. And with that, Indy Mindy was born.
Today, Indy Mindy is a purpose-built brand that focuses on messaging and imagery that encourages, empowers and represents Black children. Since its launch in June 2020, Indy Mindy has expanded to offer clothing for newborns and young children, and includes their signature line of onesies, sleepers and PJs.
Through representation, Indy Mindy is encouraging Black children to embrace their skin and pursue their wildest dreams.
Black-owned. Purpose-built. Culturally conscious.
The heart behind it all.
Deborah Vassell’s love for children (especially her nieces!) has been the driving force throughout her young career.
Born in Toronto, Deborah obtained a Bachelor’s Degree in Psychology from York University. Seeing a gap in the market for clothing that represented Black children, Deborah founded Indy Mindy at just 25 years old. Deborah named the brand after her niece Integrity’s nickname, who partially inspired the idea.
As a Black woman of Jamaican background, Deborah is driven to make sure Black children are represented in every area of their lives, including their clothes.
"I started Indy Mindy because I wanted to show Black children that their skin is beautiful. To show them that they can aspire to do anything and go anywhere. To make sure they feel empowered and encouraged, every single day.
I hope your children enjoy Indy Mindy as much as I’ve loved creating it.” ~ Deborah Vassell, Founder
Eager to learn more about Indy Mindy? Looking to gush about the designs? Deborah’s inbox is always open (even if it’s just to say hi!).