FREE SHIPPING for orders over $50

Login or Create an Account

About

In 2020, Deborah Vassell went to Walmart looking for PJs for her nieces. As a Black woman, and having Black nieces, Deborah wanted PJs that represented the young girls and their family. Searching through racks of clothing, she couldn't find a single pair of PJs with Black characters or designs. While the shopping trip was unsuccessful, she didn't leave empty handed. It inspired Deborah to build a brand made for Black children.

Driven to see representation in children's clothing, Deborah got to work. In 2021, Deborah met Tajia Niles, at a pop-up! The two connected instantly, and both began working on Indy Mindy. In January 2022, Tajia officially became joint owner of Indy Mindy! Tajia is a mom of 4 and is passionate about educating and empowering Black children. Together, these two Black women are the heart and soul of Indy Mindy. They strive for excellence in everything they do and are dedicated to seeing children win.

Shop Now

Encourage. Empower. Represent.

Indy Mindy is a brand born out of a love for children. We focus on messaging and imagery that encourages, empowers, and represents Black children.

Meet Brooklyn the baker

See more

New product alert

Browse our collection

Top picks

Latest Products


About the Brand

THE HEART BEHIND INDY MINDY