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Encourage. Empower. Represent.

Indy Mindy is a brand born out of a love for children. We focus on messaging and imagery that encourages, empowers, and represents Black children.


In 2020, Deborah Vassell went to Walmart looking for PJs for her nieces. As a Black woman, and having Black nieces, Deborah wanted PJs that represented the young girls and their family. Searching through racks of clothing, she couldn't find a single pair of PJs with Black characters or designs. While the shopping trip was unsuccessful, she didn't leave empty handed. It inspired Deborah to build a brand made for Black children.

Driven to see representation in children's clothing, Deborah got to work. In 2021, Deborah met Tajia Niles, at a pop-up! The two connected instantly, and both began working on Indy Mindy. In January 2022, Tajia officially became joint owner of Indy Mindy! Tajia is a mom of 4 and is passionate about educating and empowering Black children. Together, these two Black women are the heart and soul of Indy Mindy. They strive for excellence in everything they do and are dedicated to seeing children win.

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Family Friendly Pajamas

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Shop Local This Year

Support local brands in 2023! Indy Mindy is Canadian brand that supports other local brands. Check out our Instagram page to see more ways we are involved in the community.

Brooklyn the Baker Girls Pajamas

Regular price $25.95 Sale price $22.95
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